Archive / April 2019

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Artwork celebrating 60 years of The British Touring Car Championship (BTCC)

The BTCC is one of the best-loved, most illustrious and famous motor racing championships in the world. Since its inception in 1958, it has attracted and captivated millions of fans around the world.

To celebrate 60 years of BTCC, BMW has released a collection of posters celebrating each decade of BMW’s involvement in the series. From the 1960’s right up to the 2000’s, each poster is crafted to celebrate a decade, with an iconic art-style from that era: Pop art and Tech noir to name a few. The vehicles featured in the posters are representative of each decade of racing carrying the livery of that era. The nostalgic creatives not only celebrate 60 years of Britain’s premier motorsport series, but also BMW’s passion for motorsport.

More info here.